About Us



Thanks so much for checking out our stuff. I’m Nicole, Founder and Creative Director of Gumibear. I’m originally from California and have lived in Utah for the last 13 years.


I’m a mom to two handsome little guys who inspired this swim line. When my oldest was a baby it was hard to find trendy style suits and when I did they were often in prints and colors that I didn’t find attractive. I have always wanted to get into design and when I noticed this gap in the marketplace it sparked the idea for this swimsuit line.


I hope to grow this brand into a full children’s swim line full of unique, modern, and playful pieces for both boys & girls. I hope you enjoy our suits on your little guy as much as I do.